Mumbai : Isobar India, an arm of Dentsu Aegis Network has won the digital mandate of Oxemberg, a brand from the house of Siyaram. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling digital creative, social and media for the brand
Speaking on the development, Gaurav Poddar, President and Executive Director, Siyaram Silk Mills, said, “The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”
Shamsuddin Jasani, Managing Director, Isobar India, said, “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner with them on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that they have given us.”
