Mumbai: The ‘Classics’ have enthralled audiences for decades. Such is the power of ‘Classics’ that the youth happens to be familiar with the popular cast and dialogues even when they haven’t seen the movies completely. Old classics coupled with today’s technology have largely been considered as a treat to the eyes, by audiences around the country.
Keeping the love of classics in mind, Mukta A2 Cinemas is charging ahead to bring back these super hits from the era by gone on the silver screen. They will do this through a specially curated segment with shows. To bring back memories of the ye old days of Matinee shows in big single screens, they would be screening all the movies at New Excelsior Mukta A2 Cinemas, one of the heritage theaters in Mumbai.
The era of the classics and the much-loved movies of the past will begin on Sunday noon every week from 9th April. The classics campaign will begin with the dance and music extravaganza TAAL that will be shown at New Excelsior Mukta A2 Cinemas in Mumbai.
Speaking about the re – showcasing of ‘Taal’, Mr. Subhash Ghai said, “Even though you have watched evergreen films like ‘Taal’, ‘Karz’, ‘Saudagar’, ‘Karma’, ‘Pardes’ a 100 times on the small screen, you can experience the same motion pictures on the largest screen of India in New Excelsior Mukta A2 Cinema. Get mesmerized by the visuals and reverberating sound of dance and music of ‘Taal’ to begin with on April 9th noon show. I bet you will love it more than ever before.”
Speaking on the launch of classic films, Mr. Rahul Puri, MD, Mukta Arts Ltd said “Our endeavor with this property is to bring back some of the greatest movies from the pre-millennium era and inviting cinema lovers to relive their magic on India’s biggest cinema screen. We believe that our audience has shown an inclination towards re-living the glory of classic films on the silver screen, and with this property we will showcase hits like ‘Taal’ and other classic films over the next few months at our New Excelsior Mukta A2 Cinema.”
The popular chain of cinemas understands the changing needs of its audiences and aims to deliver the movies by also adding value to the legacy of one the oldest theaters around. In addition to acquiring the operations of this heritage theater, MuktaA2 Cinemas aim to bring upgraded on-screen entertainment experience for all the movie buffs by re-releasing many other evergreen classics from the 70s, 80s & 90s.
New Excelsior boasts of the largest cinema screen of 83 feet, with a seating capacity of 596 and with the impact of surround sound to complement each movie’s great music. The theatre is now all set to entertain the movie-goers with its new offerings. Taking a step further, the chain of cinemas will also bring popular films like Karz, Ram Lakhan, Karma, Sholay, Rang De Basanti, Lagaan and many such loved movies to the silver screen in the near future.
