“This year PROMAX BDA is all about celebrating Indian Creativity and Talent” says Rajika Mittra

PromaxBDA has announced 6 new Award categories for the 14th edition of its annual awards property. The association that represents more than 10,000 companies and promotion & marketing professionals across various Media Organisation.

Rajika Mittra, the India Country Head & Director for Strategic Partnerships PROMAX BDA India has spoken exclusively with tvnews4u.com on this year’s event and unveiled the new aspects that will be enhancing this years event.

Edited Excerpts:

1. What’s in-store for 14^th Edition of PromaxBDA India event to offer for the Indian M&E Industry..?

This is our 14^th edition of PROMAX BDA in India. We are getting the most innovative creative minds, strategic designers , unprecedented ideas, top of the line speakers applauding the Creativity of 2016 all in one place.

We have further expanded this year, we have got some fantastic leadership Workshops, Marketing and Sales, very rare to find everything under one roof. We divide the event into 2 days. The 1^st day Boot Camp & Workshop will be very specialised with Sales, Marketing, Branding, Promotion and Leadership, engage with the best minds in the industry.

1. What does the Promax BDA Conference India 2017 theme ‘Local Brain’ stands for..?

There is unconventional local talent and experience Celebrating Creativity in our International Events. We invite Experts to do workshops, conferences to share their experiences. Basically the theme Local Brain represents, what we want to do along with the local talent, which is fantastic to blend both their creativity in a single platform.

1. Your Take on Jury, Speakers and topics line-up for discussion in this year’s event…

We will have a total of 155 Judges, 67 Indian and 87 Foreign

As PROMAX is an International Body we get feedback from others. Europe, Australia, South Africa and Asia. Most of the work may not be relevant here, so get someone who will be relevant to this market.

This year we have Mr. Bingo, an Illustrator, artist and speaker as our Keynote Speaker and Prasoon Joshi who is our Award Chair.

This year we also have something called ‘Meet the Disruptors’ as we wanted to do something different and the Disruptors are all Indians and they will be showcasing their Disruptive Work. 

1. Your outlook on the Indian Media and Broadcast Industry..?

We have a bunch of very talented brains and creative minds. They are brimming with ideas and doing amazing outstanding work. In PROMAX BDA Singapore India sweeps the awards every year.

When you tell them that we in India work with stringent budgets and time constraints yet produce outstanding work.

But there is a problem as we are not organised and disciplined and due to this lose work coming internationally.

We need to be more well trained, well disciplined and need more time to do better work other than being always rushed.

1. Can Digital and Television can co-exist without hurting each other’s growth in Indian Broadcast ecosystem ..?

It will as both are co- existing. At the Event there won’t be any special event but Mr. Bingo will share his Digital Experiences and the Creator of ITV Platform will be sharing their experiences.

Raj Nayak is our Conference Chair and a line of very robust speakers.

This year PROMAX BDA is all about celebrating Indian Creativity and Talent.