Mumbai :Viacom18 Media Pvt. Ltd., India’s fastest growing media network, has once again proved its creative mettle by winning a whopping 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards. Viacom18’s brands COLORS, MTV, Vh1, Nickelodeon, Comedy Central, Rishtey Cineplex and COLORS MARATHI brought in a total of nine golds and nine silvers for excellence in various creative campaigns. All the winning campaigns at Viacom18 have been conceptualized and produced in-house. MTV turned out to be the biggest winner for Viacom18 with a total of 10 awards being scooped up by its creative team alone.
PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. The awards ceremony was held in Mumbai on 18th May 2017.
Below is a list of the award-winning campaigns at the PromaxBDA India 2017 Awards:
GOLD
| Category | Entry title | Brand |
| Best integrated marketing campaign (out-of house) | Shakti | Viacom18 media – colors |
| Best themed campaign | Rishtey cineplex brand films | Viacom18 media – rishtey cineplex |
| Something for nothing not in hindi or english | Awaz teaser | Viacom18 media – colors marathi |
| Best interactive promo | Mtv nescafe labs filmmaking challenge | Viacom18 media – mtv |
| Best sponsor / brand integration spot(s) | Mtv he deos thand rakh | Viacom18 media – mtv |
| Best on-air ident design (in-house) | Mtv hit mornings | Viacom18 media – mtv |
| Best traditional animation | Mtv hit mornings | Viacom18 media – mtv |
| Best directing | Common man | Viacom18 media – rishtey cineplex |
| Best print based ad or poster | Mtv youth marketing forum’16 | Viacom18 media – mtv |
Silver
| Category | Entry title | Brand |
| Best integrated marketing campaign (out-ofhouse) | Karmphal data – shani | Viacom18 media – colors |
| Best public service announcement | Mhrd swachh vidyalaya (clean toilets) | Viacom18 media – mtv |
| Best holiday / seasonal promo | Mtv christmas promo | Viacom18 media – mtv |
| Best entertainment / comedy promo | Community – troy & abed | Viacom18 media – comedy central india |
| Best programme title sequence | Mtv india’s next top model | Viacom18 media – mtv |
| Best interactive promo | Mtv christmas promo | Viacom18 media – mtv |
| Best sponsor / brand integration spot(s) | Mtv roadies | Viacom18 media – mtv |
| Best marketing video / sizzle reel / sneak peek presentation | Distribution av | Viacom18 media – nick india |
| Best print based ad or poster | Vh1 refresh – campaign poster | Viacom18 media – vh1 |
