Netflix has acquired Love Per Square Foot, produced by Bollywood veteran Ronnie Screwvala’s new production company RSVP, as an exclusive to debut globally in early 2018.
The film will mark the first mainstream production from India to be exclusively available to more than 109 million Netflix members in 190 countries simultaneously.
Love Per Square Foot is a quirky romantic comedy that chronicles a guy and girl who enter a marriage of convenience in order to buy a flat in Mumbai, the city of their dreams. It is a co-production with Still and Still Pictures.
Love Per Square Foot marks the first film from Screwvala’s independent production company. The film features Vicky Kaushal (Masaan) along with AngiraDhar (Bang Baja Baarat). It is the feature directorial debut of film and stage personality AnandTiwari.
Ronnie Screwvala said, “How, where and when great stories are watched is changing every day. Our younger audiences chose their mediums. We love to disrupt and innovate in this space and this is a first of its kind for South Asia. We are thrilled to come together with Netflix and break new ground by reaching film-lovers around the world directly with Netflix.”
Reed Hastings, founder and CEO of Netflix, said, “We’re always looking for stories that bring joy to Netflix members, and Love Per Square Foot is a gem that we’re proud to have on the service. RSVP is a visionary partner, and we want to continue working with them and the best of Bollywood to deliver compelling stories to consumers around the world.”
