New Delhi: Havas Media wins gold for Philips Lighting’s Meet Hue campaign in the Best Digital Integrated Campaign category at the 8th India Digital Awards by The Internet and Mobile Association of India (IAMAI) held on January 18 at The Lalit, New Delhi.
The campaign’s objective was to introduce smart living via smart lighting. Meet Hue by Philips is a ‘smart’ lighting system for your home that gives you full control over every aspect of your lighting. A product that helps you create just the right setting, mood or ambiance for every moment. With the Hue system one can set the lights to turn on when you arrive home and turn off when you leave. Or better yet, set it to switch on and off at specific times so that it looks like someone is home even when you are out, hopefully a deterrent for a would-be thief, as smart home stuff don’t come cheap. With the objective of driving awareness and education amongst a mostly ‘banner-blind’ audience, a variety of media vehicles across domains were deployed leading to a 200% increase in registrations for home demo.
Commenting on the win, Anita Nayyar, CEO – India & South Asia, Havas Media Group said, “Indeed a great start into 2018, setting the momentum right. Being recognized by a industry body such as IAMAI is not only a matter of pride for the agency and the client but also boosts the morale of the teams and young talents involved in every stage. It gives me immense pleasure to see our teams work together seamlessly through a client/consumer-centric approach and being empowered. There is no doubt that 2018 will continue to be driven by the ongoing digital revolution. “
Rothin Bhattacharyya, Chief Marketing Officer, Philips Lighting India said, “We are delighted to be recognized by IAMAI for this campaign on Philips Hue. It’s a great endorsement of our efforts towards creating awareness about a nascent category like connected lighting. The campaign has significantly enhanced awareness and adoption of the product and is a testimony of the fantastic results that can be achieved with a close client-agency engagement.”
