Mumbai: The Advertising Club today announced the nominees for Sector Awards of Marquees 2018.
Marquees, the foremost of all awards organized by The Advertising Club, celebrates excellence in marketing. Marquees 2018 is presented by Zee and powered by Colors and Republic TV.
Brands From twelve different sectors ranging From Auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity and effectiveness in marketing.
The list of nominees for Marquees 2018 are as follows:
| Sr. No | Sector Category | Company |
| 1 | 2 Wheelers | Bajaj Auto, Hero Motocorp, Honda Motorcycle, Suzuki Motorcycle, TVS Motor Company |
| 2 | 4 Wheelers | BMW India, Hyundai Motor India, Maruti Suzuki Ltd., Skoda Auto India, Tata Motors Ltd |
| 3 | Banking | HDFC Bank, ICICI Bank, Kotak Mahindra, Ratnakar Bank, State Bank of India, Yes Bank |
| 4 | Beverages | Dabur, GSK Consumer Healthcare India, Hindustan Unilever, Kraft Heinz, Parle Agro |
| 5 | Durables | IFB Industries, LG, Panasonic, Samsung, Whirlpool |
| 6 | E-Commerce | Jabong, Amazon India, Flipkart, Myntra, PayTm |
| 7 | Foods | Britannia, Hindustan Unilever, Nestle, Parle, Tata Chemicals |
| 8 | Handset | Apple, Oppo, Reliance Industries, Samsung, Vivo, Xiaomi |
| 9 | Home Care | Godrej Consumer Products, Hindustan Unilever, Reckitt Benckiser India, Rohit Surfactants |
| 10 | Insurance | Bajaj Allianz Life Insurance,HDFC Life, ICICI Prudential Life Insurance, Kotak Life Insurance, Life Insurance Corporation of India |
| 11 | Personal Care | Colgate, Hindustan Unilever, Marico |
| 12 | Telecom Service Provider | Idea, Jio, Vodafone, Bharti Airtel, BSNL |
A three-step evaluation process of shortlisting, assimilation and selection basis product performance, presence and reach, promotions and the performance of the brand make the winner of each category a true ‘Marquee’. Each of the nominees are trailblazers in their respective sectors and have made an indelible mark on industry.
Apart From these twelve categories, there are also five special awards to be given out to brands which have gone beyond the call of duty. Efforts by some of these brands have benefited the sector as a whole, while some others have created a whole new sector. This year’s special awards are being awarded under – Breathing new life into a category; Creating a global impact; Re-imagining for the better; Carving out a niche and Digital media property of the year.
The winners will be announced at a glittering ceremony at the St. Regis, Mumbai on August 29, 2018.
