Mumbai: : Leading electronics retailer, Vijay Sales, has released a one-minute video titled “Khushiyon Ki Parampara” to mark the beginning of the festivities as part of its Diwali campaign 2018.
Conceptualised by Network Advertising, the video showcases a family who on hearing about the discounts become ecstatic about shopping for their favourite electronics. The ad personifies the joy of Diwali shopping and highlights how the brand has helped maintain a family tradition of shopping at Vijay Sales each year to avail the sensational festive offers.
Through this campaign, Vijay Sales encourages customers to gear up for the festive season by shopping the sale and availing some of the best discounts on electronics in the market.
Creative Execution
Mr Nilesh Gupta, Managing Partner, Vijay Sales says, “Since the last 50 years, Vijay Sales has always celebrated Diwali by offering fabulous discounts to its customers. This is a tradition that we will always uphold. The Network team has done a great job in communicating the joy of getting amazing products at amazing prices – a sure shot way of wishing our customers a happy Diwali.”
Ms Tanuja Bhat, Chief Creative Officer, Network Advertising says, “Vijay Sales has always stood for the human expertise that helps buy the best electronics. The film amplifies the delight every family member feels upon finding the products they love, at offers they enjoy.”
Campaign Credits:
Client – Vijay Sales
Agency – Network Advertising
Creative – Tanuja Bhat, Rajen Joshi, Sandeep PK, Krishna Nyalpelly
Business Head – Ruchika Batra
Account Planning – Sunit Khot
Account Management – GVK Samson, Gaurav Lalan
Production House – Another Idea
Director – Gaurav Gandhi and Jeet Lotia
Producer – Gaurav Gandhi
