• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Monday, February 6, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Network Advertising brings back the ‘parampara’ of shopping with Vijay Sales’ Diwali campaign

by Editorial
November 5, 2018
in Brand Stories, Featured
Reading Time: 2 mins read
A A
Network Advertising brings back the ‘parampara’ of shopping with Vijay Sales’ Diwali campaign

Share Share ShareShare

Mumbai: :  Leading electronics retailer, Vijay Sales, has released a one-minute video titled “Khushiyon Ki Parampara” to mark the beginning of the festivities as part of its Diwali campaign 2018.

Conceptualised by Network Advertising, the video showcases a family who on hearing about the discounts become ecstatic about shopping for their favourite electronics. The ad personifies the joy of Diwali shopping and highlights how the brand has helped maintain a family tradition of shopping at Vijay Sales each year to avail the sensational festive offers.

Through this campaign, Vijay Sales encourages customers to gear up for the festive season by shopping the sale and availing some of the best discounts on electronics in the market.

Creative Execution

Nilesh Gupta

Mr Nilesh Gupta, Managing Partner, Vijay Sales says, “Since the last 50 years, Vijay Sales has always celebrated Diwali by offering fabulous discounts to its customers. This is a tradition that we will always uphold. The Network team has done a great job in communicating the joy of getting amazing products at amazing prices – a sure shot way of wishing our customers a happy Diwali.”

Tanuja Bhat
Tanuja Bhat

Ms Tanuja Bhat, Chief Creative Officer, Network Advertising says, “Vijay Sales has always stood for the human expertise that helps buy the best electronics. The film amplifies the delight every family member feels upon finding the products they love, at offers they enjoy.”

Campaign Credits:

Client – Vijay Sales

Agency – Network Advertising

Creative – Tanuja Bhat, Rajen Joshi, Sandeep PK, Krishna Nyalpelly

Business Head – Ruchika Batra

Account Planning – Sunit Khot

Account Management – GVK Samson, Gaurav Lalan

Production House – Another Idea

Director – Gaurav Gandhi and Jeet Lotia

Producer – Gaurav Gandhi

Tags: Chief Creative OfficerDiwali campaignKhushiyon Ki ParamparaManaging PartnerNetwork Advertising.Nilesh GuptaParamparaTanuja BhatVijay Sales

Related Posts

Ayatiworks bags digital mandate for Mantovanibenne
Advertising

Ayatiworks bags digital mandate for Mantovanibenne

February 6, 2023
Tide launches laundry music video, ‘Khachak Khuchak Chod do’
Brand Stories

Tide launches laundry music video, ‘Khachak Khuchak Chod do’

February 6, 2023

LATEST NEWS

Tide launches laundry music video, ‘Khachak Khuchak Chod do’

Tide launches laundry music video, ‘Khachak Khuchak Chod do’

February 6, 2023
L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

February 6, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East
Advertising

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

by Editorial
February 6, 2023
0

L&K Saatchi & Saatchi’s North and East has announced the appointment of Hindol Purkayastha as Business Head and EVP. He...

Nona Lifestyle onboards Ketan Jansari as Vice President

Nona Lifestyle onboards Ketan Jansari as Vice President

February 3, 2023

MARKETING

Muthoot Finance appoints Madhuri Dixit as brand ambassador
Featured

Muthoot Finance appoints Madhuri Dixit as brand ambassador

by Editorial
February 4, 2023
0

Muthoot Finance, a Gold Loan NBFC, has signed Madhuri Dixit as its brand ambassador. The brand also continues to have...

Subscribe to Newsletters

ADVERTISING

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East
Advertising

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

by Editorial
February 6, 2023
0

L&K Saatchi & Saatchi’s North and East has announced the appointment of Hindol Purkayastha as Business Head and EVP. He...

Wunderman Thompson India bags strategy and creative mandate for ŠKODA

Wunderman Thompson India bags strategy and creative mandate for ŠKODA

February 3, 2023
Aqilliz and Affine announce strategic partnership

Aqilliz and Affine announce strategic partnership

February 2, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.