Chennai: Tamil Entertaiment Channel Kalaignar TV has hired Padma Balasubramani, a seasoned Sales Professional, as its New National Sales Head to ramp up its revenue possibilities from National Market.
Padma will be reporting directly to the senior management of the Channel and she will operate from Chennai. She will be heading the Ad Sales force for Kalaignar TV – the Primary Tamil GEC, Siripoli – Comedy Channel, Chitiram – Kids Channel and Seithigal – News Channel.
Prior to joining Kalaignar TV, Padma was associated with Outlook Magazine as Vice President since May 2018. She played a longer stint with Anandha Vikatan Group as Head of Ad Sales with responsibility to sell Print, TV and Digital.
During her 20 years + career path Padma was associated with Media Entities like Hindustan Times, Business Standard, Deccan Chronicle, Spenta Multimedia, ELLE Magazine.
Padma had worked on the agency side during her early days of career from 1997 to 2001 with yesteryear JWT Company, Hindustan Thompson Associates (HTA).
Market sources reveal that Kalaingar TV management was contemplating a Channel revamp to bring in freshness to the media group and this move is part of its initiative to kick start the process.
