Mumbai: Sony Pictures Networks India (SPN) emerged as a winner across categories at the 16th edition of the PromaxBDA India awards. The network bagged fourteen metals – eight gold and six silver in various categories. With six metals, the Hindi General Entertainment Channel (GEC) of the network – Sony Entertainment Television (SET) emerged as the category winner. Kaun Banega Crorepati (KBC) bagged four metals for Best Direction, Best Copywriting, Best Launch Campaign – Out Of House and Best On Air Programme Campaign.
Sony BBC Earth’s Blue Planet II TV Premiere Campaign was awarded the most outstanding marketing initiative and was also recognized as the Best On-Air Programme campaign. The English cluster won five metals for the exceptionally creative work done by Sony PIX and AXN. Additionally, the sports cluster won a gold and a silver metal for their Meri Doosri Country campaign’s promo.
The PromaxBDA Awards honours and celebrates outstanding achievements in entertainment marketing from around the world. The award leads the global community of those passionately engaged in the marketing, promotion and design of television and video content on all platforms.
Below is the list of all the awards bagged by the network:
|
Sr.no |
Category |
Property |
Award |
|
1 |
Most Outstanding Marketing Initiative (In-house) |
Blue Planet II TV Premiere Campaign – Sony BBC Earth |
Gold |
|
2 |
Best Drama Campaign |
The Handmaid’s Tale S2 (AXN) |
Gold |
|
3 |
Best Documentary or Factual Entertainment Promo |
Wild Camera Action – Sony BBC Earth |
Gold |
|
4 |
Best On-air Programme campaign |
Blue Planet II Campaign – Sony BBC Earth |
Gold |
|
5 |
Best Direction |
Kaun Banega Crorepati – Sony Entertainment Television |
Gold |
|
6 |
Best Reality Promo |
Super Dancer-3 Launch – Sony Entertainment Television |
Gold |
|
7 |
Best Entertainment / Comedy Promo |
The Kapil Sharma Show Launch – Sony Entertainment Television |
Gold |
|
8 |
Best Sports Promo
|
Meri Doosri Country Campaign Film – Sony Sports Cluster |
Gold |
|
9 |
Something for Nothing |
Children’s Day Promo – Sony PIX |
Silver |
|
10 |
Best Movie Promo |
Halloween Special – Sony PIX |
Silver |
|
11 |
Best Copywriting |
Kaun Banega Crorepati – Sony Entertainment Television |
Silver |
|
12 |
Best Launch Campaign- Out Of House |
Kaun Banega Crorepati – Sony Entertainment Television |
Silver |
|
13 |
Best On Air Programme Campaign |
Kaun Banega Crorepati – Sony Entertainment Television |
Silver |
|
14 |
Best Sports Promo
|
Meri Doosri Country Tradition – Sony Sports Cluster |
Silver |
