Mumbai: ET NOW, India’s leading English Business news channel announced its successful completion of 10 years today. Committed to the nation’s development with a dedicated purpose of helping Indians Rise with India, ET NOW has earned credibility by constantly raising the bar in ensuring its viewers are informed about India’s growth trajectory. Personifying its brand ethos, ET NOW also announced a new primetime band ‘Rise with India Primetime’, a new programming schedule starting from June 24, 5pm -7pm on weekdays.
Recording many firsts, exclusives and path breaking initiatives, ET NOW over the years has truly become the choice of country’s top policy-makers, corporates and viewers. Changing the business news paradigm, ET NOW has journeyed to become the market leader championing the India’s growth story and rallying efforts to this with its diverse and rich content. Tackling legacy players in the category, ET NOW emerged as the market leader in the very second year since its inception, leading superior coverage on important news events, exclusive interactions and introducing content formats never seen on business news channels. Topping viewership charts for the most crucial and keenly watched events of the year, Interim Budget 2019 and Lok Sabha 2019 election results, ET NOW has been successful in delivering the most comprehensive news reportage to the viewers. ET NOW cornered a market share of 73% in the all India market (Source: BARC 22+ AB, 1mn+ cities, 24 Hours on February 1st) on Budget Day and reiterated the success on election week with a market share of 46 % (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs) and continued to lead with a 52% market share on the counting day (BARC| 22+ AB| All India 1mn+| 23rd May’19| 08:00-17:00hrs).
Commenting on the milestone, MK Anand, MD & CEO, Times Network said, “As we celebrate our 10th birthday, we look forward to reinforcing our position as the torchbearer of India’s growth story and the platform that will help every Indian Rise with India.”
Nikunj Dalmia, Managing Editor, ET NOW added, “ET NOW has seen a spectacular journey in the past 10 years. With Rise with India, ET NOW has opened opportunities and possibilities for the discerning Indian to be a part of the country’s growth. From being a hardcore business channel to now serving holistic business news to the nation at large, we have come a long way. With powerful and impactful content and a strong editorial team, ET NOW is set to further raise the bar for the English business news category.”
Through the repositioning to Rise with India in 2017, ET NOW has sharply differentiated itself placing India’s development at the core of its purpose with pioneering content offering. Curating a series of programs and events that goes beyond business to focus on socio – economic development of the country, India Development Debate – the channel’s flagship show focuses on bringing change and finding solutions to social and economic developmental issues; Shows rooted with global voices – bringing the biggest voices first, ET NOW presents a global perspectives on the markets, industry or policy through eminent figures like Warren Buffett & Jeff Bezos; Jan Nivesh – the largest investor outreach program globally; ‘Leaders of Tomorrow’ Conclave and Awards – India’s biggest platform for SMEs; India Economic Conclave – a flagship platform that foster meaningful dialogue between global & Indian policy makers & industry leaders on key issues related to growth; Digital India Summit – a summit concurrent with the Government’s Digital India initiative that focuses on the unwavering agenda to empower and transform India into a digital empowered economy.
Introducing ‘Rise with India Primetime’, a 2-hour programming wheel from 5:00 pm – 7:00 pm on weekdays, ET NOW through its 2 popular shows The Money Show and StartUp Central will have exhaustive emphasis on ‘India & You’.
The Money Show in its new avatar is an hour-long 3-segment show, that will air from 5pm – 6pm on Weekdays. Bringing a 360-degree view on financial matters, the show will have elements including ‘The Money Show Gyaan’ aimed at educating o viewer, ‘ASK THE MONEY SHOW’, an interactive segment that will involve viewers calling in live on the show and asking topic related questions to financial expert of the day, ‘Meet your fund Manager’, where inspiring growth stories of Indians at home & abroad be shared and ‘The Money Show DIY’which will help viewers become more independent amongst. The Money Show is India’s only personal finance show that helps viewers take the right decision and advices to make the apt choice when it comes to personal finance. Brining the voices from that industry that matters, ET NOW simplifies financial jargons like loans, insurance, MFs, tax, real estate and busts the myths around personal finance choices.
StartUp Central, India’s first and only daily show focused on startups, technology and entrepreneurship. In its new avatar, Startup Central will bring the champions in the startup space who truly represents the Rise with India stories. The show will also help budding entrepreneurs to realize their dreams of making it big in India’s thriving startup community. The show will air on weekdays from 6:00 pm to 7:00 pm.
