Mumbai: IDBI Federal Life Insurance has announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the four videos in the campaign highlights the importance of availing the right type of life insurance at different life stages – be it getting promoted, married, having a child or planning for the child’s future.
The campaign targets customers across segments, from millennials who are navigating the struggles of early working life to parents who are concerned about fulfilling the dreams and aspirations of their children. Each video seeks to advise customers about investing in the right type of protection-oriented insurance solutions such as Term and Child Plans, while going through each crucial phase of life.
The video series addresses the life stage goals that every individual works towards, be it securing a promotion at work, saving and protection for one’s spouse while planning to get married, or securing the child’s future while starting a family. All these milestones bring responsibilities which require an individual to take the right financial decisions in order to achieve their goals. Through the videos, IDBI Federal Life Insurance assures customers that it will stand by them to share these responsibilities while they celebrate their milestones and #KeepMoving towards their goals.
The video campaign will run across the month of September with the first video going live on September 13, 2019.
Sharing his thoughts on the campaign, M. Karthik Raman, Chief Marketing Officer and Head – Products, IDBI Federal Life Insurance said, “In our busy lives, we manage multiple responsibilities, juggle different roles and pursue various aspirations. At the same time, it is important to secure our family, so that both our personal and family aspirations go unimpeded. This campaign aims to make people aware about securing their future and family goals with early protection plans, while they look to create the life and lifestyle of their choice. This campaign is an extension of our #KeepMoving movement, where we encourage customers to be financially and physically fit and leave the worries to us.”
With an aim to redefine the idea of fitness for India, IDBI Federal Life Insurance teamed up with its brand ambassador, Sachin Tendulkar to kickstart the#KeepMoving movement earlier this year. The movement aims to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.
Film 1 (Promotion):
Film 2 (Marriage):
Film 3 (New Born Child):
Film 3 (Grown Child):
Agency Credits:
Agency Name: Orange Radius Arts Private Limited
Creative Team:
Creative Director – Raveesh Mohan
Script + Storyboarding – Raveesh Mohan
Producer – Jayant Raj
Director of Photography – Emil Ashok
1st Assistant Director – Raja Dwivedi
2nd Assistant Director – Vikram Mehra
Direction Intern – Momita Das
Line Producer – Krishan Rathee
Production Manager – Raghav Verma
Photographer – Abhinav Thakur
Sound Recordist – Satya Narayan
Costume Stylist – Tanha Mehta
Costume Asst – Dipti Sharma
Production Designer – Ankur Asehkar
Assistant Art Director – Anuj Khirwar, Avani Nagda
Production House: Little Filmy
Director: Gaurav Mehra
