Delhi: Blackberrys Casuale, the travel-inspired casual wear brand from Blackberrys, sets another milestone with the launch of JackPack, India’s first wrinkle-resistant packable blazer that packs inside its own pouch. Made for today’s on the move generation, Jackpack is weaved with innovative yarn that keeps the garment totally wrinkle-resistant and easy to carry, thereby uniting fashion with flexibility. This latest offering brings forward Blackberrys penchant for innovation and unique vision, to create garments that are stylish and perfect for today’s generation.
The launch of ‘JackPack’ was a grand affair organized at Blackberrys Jaipur Store at MI Road in the presence of Mr. Ramesh Kaushik, VP Marketing Blackberrys, and Sangeet Kishore, Brand Head – Blackberrys Casuale along with the renowned cricketer Deepak Chahar, who displayed his exemplary passion and talent when he played for Indian Cricket Team in South Africa series and he also played for Chennai super kings in Indian Premier League and Rajasthan Domestic cricket team.
Blackberrys Casuale asserts we’re all travelers – traveling every day for either work, leisure or just to draw inspiration. However long journeys, change in temperature taxing with the pressure of carrying multiple garments to ensure you look good can be stressing, which is where Blackbberrys Casuale ‘JackPack’ comes into play. Jackpack is a multi-utility Jacket made from technically high twisted wool blend that not only helps it keep wrinkle resistant but also makes it easy to carry and pack in a small inbuilt pouch. The jacket’s cut & tailoring together with unique weaves and colors offers a clean, sharp look to the wearer. Jackpack swiftly transforms your look from business to casual, without the task of carrying extra luggage.
Sharing his views on the Jackpack Campaign Ramesh Kaushik, VP-Brand Experience, Blackberrys said “Our burning drive to constantly innovate backed by our desire to deliver latest and in trend fashion to our patrons pushes us to offer the best in class superior quality products that Blackberrys is known for. We aim to disrupt the industry through continuous product innovation. This fashion innovation, part of Blackberrys Casuale, will revolutionize the travel wardrobe of today’s discerning men who prefer staying comfortably stylish, irrespective of the occasion.”
In order to promote this latest offering in the country, a video is shot with Chahar emphasizing on the core proposition – communicating the finesse, packaging, comfort stretch and breathability of the fabric is being promoted extensively across all online brand channels. A stunning photoshoot with Chahar further exemplifies the impeccable designs and latest trends that are in store for its consumers.
Talking about the new collection Sangeet Kishore, Brand Head – Blackberrys Casuale said “Traveling is an important part of today’s life backed by an inherent need to look good. However, it is difficult to carry multiple garments for every occasion. To successfully manage these responsibilities, you need apparel that is not only multi-functional and swiftly transforms your look from work to leisure but is also light-weight and easier to carry. This promoted us to innovate and create JackPack India’s first wrinkle-resistant packable blazer that packs inside its own pouch.”
Talking about Blackberrys casual association with Deepak Chahar, he further added “We are delighted to be associated with Chahar. His personality perfectly complements and represents the spirit of Jack Pack which is versatility, durability, and resiliency. ”
