Bengaluru: The Advertising Club Bangalore’s BIG BANG AWARDS 2019 Presented by Colors Viacom 18 and Powered by Manorama Max received a massive response to its 24th edition, which was held at ITC Gardenia. With over 400 entries from 40 agencies and 9 clients, spread over 12 cities in India, the event was a major success.
Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards, totaling 35 awards. Hindustan Unilever Limited was declared client of The Year. Akanksha Advertising won the Healthcare Agency of The Year.
The high power jury had prominent advertising professionals, media professionals and clients from all over the country like Lyndon Louis, Uzma Hameed, Glen Dsouza, Nitin Jain, Gautham Shenoy, Francisco Saldanha, Puneet Das, Sai Nagesh, Peter Hendricks, Pradyuman Maheshwari, Gopa Kumar, Sriram Sharma, Hariharan Vishwanath, Malcolm Raphael, Gita Ram, Jaisurya Das, Ganesh Shenoy, S Chandramouli, Seshagiri Gudipudi and Raghavan Sriniavasan
M A Parthasarthy, CEO South Asia in Mindshare, fondly called by the industry as MAPS was the chief guest and Was asked to Crystal gaze on the scope, challenges and future of the Media Industry in the next 5 years. In his inimitable style Maps presented the way AI and technology are taking over our lives and running them faster than we could cope with. Maps regaled the full house, with his quips and quotes and finally ended saying , life may hopefully come a full circle by 2024.
“As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seem to be emerging. Our theme this year “Breaking The Rules” focused on recognizing the digital creative content that broke conventional rules in order to capture the new age consumer. Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No. 2 city for advertising talent after Mumbai,” said Laeeq Ali, President, The Advertising Club Bangalore.
Malavika Harita, Chairperson of Big Bang Awards, added, “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.”
“With the success of this event, we feel this format of Two Big Bang Awards for excellence, one focussed on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year”, said Arvind Kumar, Executive Director, The Advertising Club Bangalore.
