Bworld Corporate Solutions Private Limited has been awarded the social media mandate for Chennai Metro Rail Limited in a multi-agency pitch. The agency’s office in Kochi will handle the account.
The mandate includes strategizing and developing comprehensive digital media content for Chennai Metro to engage and interact with the public through all its social media platforms.
The agency will also be responsible for conceptualizing and running social media campaigns, besides managing all social media accounts including Facebook, Twitter, Instagram, LinkedIn and YouTube.
Commenting on awarding the mandate to Bworld,L. Narasim Prasad, Director (Systems & Operations), CMRL said, “we are glad to welcome Bworld as our official digital media partner. Together, we will plan and execute Chennai Metro’s next phase of digital growth plans. We are confident of their expertise in channelizing our digital narrative to reach out to the common public.”
“Social media is a very important part of Chennai Metro’s strategy to continuously engage with the public. We are happy to have Bworld on board with their understanding of our company and community,” said S. Pandiyan, Joint director & Public Relations Officer, CMRL.
“We are excited to be working with the Chennai Metro and look forward to leveraging our experience to scale up Metro’s online presence further. Look forward to an exciting inning with the CMRL,” Bini Joseph Puthen, CEO, Bworld Corporate Solutions, said.
