Mumbai: In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage the human race has done to the environment and its biodiversity over the centuries.
However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment. On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals, and as a collective. Through this video, we are trying to change people’s perspectives in a simple yet thought-provoking manner.
Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of a ‘disturbing nature’ as well as proof of how quickly it regenerates when left in peace.”
Preeta Mathur, Group CD, North, 82.5 Communications, added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth – if we pledge to reverse the damage now.”
Chandana Agarwal, President North, 82.5 Communications, “The proposition for this creation is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous who always give us briefs that allows us to push ourselves.”
You may check the work on these links:
Instagram:
https://www.instagram.com/tv/CBBcFHTAp_g/?utm_source=ig_web_copy_link
Facebook:
https://www.facebook.com/myluminous/videos/257148738862944
Twitter:
When it comes to the environment, most believe it’s too late to undo the damage. The past few months have shown us otherwise. On World Environment Day, we urge everyone to reverse their perspectives towards saving the Earth, & pledge to do better now! #WorldEnvironmentDay pic.twitter.com/1CdrXWve4P
— Luminous (@myluminous) June 4, 2020
LinkedIn:
https://www.linkedin.com/company/luminous-power-technologies-p-ltd/videos/
CREDITS
Agency: 82.5 Communications
Client: Luminous
Sumanto Chattopadhyay – Chairman & Chief Creative Officer
Kapil Arora –Co-Chairman & CEO
Rishabha Nayyar – Head of Strategic Planning
Chandana Agarwal – President North
Preeta Mathur – Group Creative Director
Avantika Viswanathan, Anuj Sharma, Anandani Kapur, Abhilasha Mathur
Production House: Arthat Studio Director: Jitendra D Patel
