Mumbai: The current global situation has highlighted the importance of building immunity and having a fitness routine to be healthy. And one thing that the lockdown restrictions have brought to light is that you don’t necessarily need to go to a gym to stay fit. A little motivation and creativity is all you need to stay fit during these times. Keeping this in mind, ZEE5, India’s Entertainment Super-App, and India’s no.1 Honey brand – ‘Dabur Honey’ have collaborated to launch an exclusive chat show – ‘Dabur Honey Hello Fitness’ to motivate and encourage India to be proactive about their well-being.
The one of a kind show is a part of ZEE5 Ads’ Ampli5 offering and will let viewers get an exclusive peek into the fitness routines and healthy habits of their favorite celebrities. The virtual show will be hosted by one of India’s talented actor, host and colourful personalities – Karan Wahi who will get the celebs to dish out their health and fitness secrets and routines through some fun and games! The show will give fans an insider’s view on how and why their favorites follow a particular routine, a specific diet and what they do to keep their mind and body balanced and fit. Apart from this, fans will also get a chance to have interactions by sending their questions which will be answered on the show.
Highlighting the uniqueness of the show and collaboration, Rajeev Dhal, Chief Revenue Officer, ZEE5 India, said, “ZEE5 is India’s Entertainment Super-App today because we truly understand the pulse of the nation and create relatable content. The present situation has brought us even closer to our audiences and given us a better glimpse into what they want. With fitness and overall well-being, a prerequisite in this new world, this exclusive show in collaboration with Dabur Honey – undoubtedly, one of India’s top health and fitness brands, aims to motivate and encourage our viewers to make their health a cardinal priority. We are excited to collaborate with Dabur Honey to present this exclusive show series and even more so as it is a first in the OTT industry.”
The show is set to launch with the first episode to go live on June 28, 2020. A total of a 6-episode series, with two episodes to be released every week.
Prashant Aggarwal, Head of Marketing, Health Supplements, Dabur said, “Dabur Honey, through its best-in-class products and communication has been urging people to lead healthier lives and more so, in the current context. We want to partner with Indian consumers in making their lives healthier and fitter. This association with Zee5 is an attempt to get consumers to know the lifestyles and habits of celebrities and how they keep themselves fit and healthy even in trying times like these. A Natural Immunity Booster, Dabur Honey is seeing increased adoption by Indian households in the current times.”
Be it pure entertainment, education, news, music, food, games or fitness, ZEE5 believes in experimenting and sharing relevant content with our audiences as a part of ZEE5’s vision to drive and transform the digital ecosystem of Indian entertainment industry.
