New Delhi: Aakash Educational Services Ltd’s (AESL), the national leader in test preparation services, recently launched television campaign titled “Padhai Hamari Jaari Hai” has garnered a whopping 1 Million viewers on YouTube in about 4 weeks. The campaign highlighted Aakash Institute as a coach, an enabler and as a partner for students and parents at every step of their journey, no matter what the situation is.
The TVC is currently being aired on leading TV channels pan-India and online channels including YouTube and OTT platforms. It is a 40 second one on TV Channels and a 90 second commercial on online channels. The campaign is aimed at informing students and parents about the initiatives taken by AESL to ensure that learning goes on irrespective of the current pandemic.
The focus of the campaign is on bridging the gap between geographies and making students and parents aware of AESL’s online learning platforms offered to maintain continuity in the student’s study schedule. It includes features like Daily Video Lectures, Daily Live Classes, Daily Practice Tests, Live Doubt Sessions and Weekly and Monthly Tests.
Commenting on the success of the TV Commercial, Mr. Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL) said, “It is heartening to note that our ad campaign has clocked in over 1 million views on YouTube at last count. It shows that the campaign has resonated well with the audience. It was created to help parents and students understand and embrace the advantages of tech-enabled learning offered by AESL in these tough times, which has not only given it a mass outreach but also helped in engaging with students on the online platform.”
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