Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 35 against week 34. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
This week we see previous week’s 5th spot holder Dettol Antiseptic Liquid leading the category followed by previous week’s leader Dettol Toilet Soaps getting down to the 2nd spot. New entrants Facebook.com and Dettol & Moms Soap secure the 3rd and 4th spot, while previous week’s 2nd spot holder KIA Sonet gets down to the 5th spot.
Most Watched:
Surf Excel Easy Wash that was on the 5th spot last week gets on to leading the Most Watched category followed by new entrant Glow & Lovely Advanced Multivitamin on the 2nd spot. Previous week’s 2nd spot holder Lifebuoy Toilet Soaps gets down to the 3rd spot this week while the last two spots are achieved by new entrant Clinic Plus Shampoo and previous week’s 4th spot holder Close Up Ever Fresh.
Most Liked:
Dettol Antiseptic Liquid leads the Most Liked category too followed by previous week’s leader Dettol Toilet Soaps on the 2nd spot, while the last 3 spots are secured by new entrants Lifebuoy Toilet Soap, Clinic Plus Shampoo and Close Up Ever Fresh.
