The TAM AdEx report on Advertising trends in Telangana for Mar-May’19-20 || Jun-Aug’19-20 . The report comprises of two parts that is Advertising overview in Telangana and Advertising Trend Analysis. We focus on the both the parts of the report:
Comparison of Ad Volumes: Mar-May’19 vs. Mar-May’20
The report highlights that COVID effect impacted advertising on TV, Radio and Print during Mar-May’20 as compared to Mar-May’19, while TV was least affected as compared to Radio & Print during Mar-May’20 as compared in Mar-May’19.
Comparison of Ad Volumes for TV, Radio and Print: Jun’20, Jul’20, Aug’20 vs. May’20
A consistent ad volume growth has been observed on TV, Radio and Print from Jun’20 onwards. While TV advertising grew by almost 2 fold in Aug’20 and overall Ad volume on Radio medium rose by 4.9 times in Aug’20; by 3.9 times in Jul’20 and by 2.6 times in Jun’20. In Print too advertising increased by 4.8 times in Aug’20, 3.9 times in Jul’20.
Number of Categories, Advertisers and Brands Jun-Aug’20
On TV, the tally of Advertisers and Brands surged by 58% and 43% respectively in Aug’20 as compared to Jun’20. While on Radio too almost 2 fold rise was observed in count of Advertisers and Brands during Aug’20 as compared to Jun’20. In Print, count of Advertisers and Brands grew by 64% during Aug’20 as compared to Jun’20.
Number of Categories, Advertisers and Brands contributing 80% share of Ad Volumes in each media: Jun-Aug’20 vs. Jun – Aug’19
With 70+ Advertisers and 280+ brands were seen contributing 80% share on TV during Jun-Aug’20. On Radio, 50+ Advertisers and 70+ Brands were contributing to 80% share during Jun-Aug’20. While 50 Advertisers and 90+ Brands accounted 80% share of advertised in Print during Jun-Aug’20.
Top Categories share on TV, Radio and Print during Jun-Aug’20
Top 5 Categories on TV, Radio and Print added 23%, 48% and 47% share respectively during Jun-Aug’20. Car was the top Categories on Radio and Print during Jun-Jul’20, whereas Toilet Soaps was on top in TV. The Top 5 on TV were dominated by 2 sectors – Personal Care/Personal Hygiene and F&B, while Services and BFSI sectors dominated the Top list of Radio medium. The Top list in Print was dominated by 2 sectors – Auto and Education.
Top Player’s share on TV, Radio and Print during Jun-Aug’20
The Top 5 Advertisers on TV, Radio and Print accounted more than 30% of ad volume share during Jun-Aug’20. Maruti Suzuki was top advertisers on Radio and Print during Jun-Aug’20. With total 2 Advertisers – Maruti Suzuki and HUL were present in the Top list of at least 2 mediums during Jun-Aug’20. On TV, Hindustan Unilever took over top position from Reckitt Benckiser in Jun-Aug’20 compared to Jun-Aug’19.
Categories strong on TV, Radio and Print during Jul-Aug’20
On TV, Industrial Equipments/Products/B2B & Corporate-Auto category observed similar rise during Apr-Aug’20 compared to Apr-Aug’19 followed by Protective Coatings with 29 times growth. On Radio, Retail Outlets-Medical/Pharmacy Store had 41 times rise in ad duration during Apr-Aug’20 compared to Apr-Aug’19. In Print, Animal Feed category observed huge rise during Apr-Aug’20 compared to Apr-Aug’19 followed by Milk Beverages with 27 times growth.
