New Delhi: Somany Home Innovation Limited, makers of ‘Hindware Appliances’, in response to the ongoing Covid-19 crisis has forayed into the safe-essentials segment with the launch of disinfectant products – Hindware Activio food sterilizer and Hindware Purge surface disinfectant generator. Priced at INR 4990 and INR 9999, respectively, Hindware’s Activio is available at Metro cash & carry stores as well as general retail stores across India and Hindware’s Purge is available at evok.in, croma and reliance. The products will soon be available over Flipkart and Amazon.in as well. Keeping consumer’s health and hygiene as the top priority, the company has invested in its R&D to build the technology products, offering the disinfection against the viruses and diseases to Indian consumers
The ongoing pandemic has affected organizations and people alike, forever changing the way people live, work, study and interact through social distancing. To eliminate viruses and bacteria, Somany Home Innovation Limited has launched Activio by Hindware, a food sterilizer to clean fresh produce, meat, and cutlery. Equipped with a capacity of 10L, the device utilizes all-natural Ozone Purification Technology to eliminate traces of pesticides germs, preservatives, and ripeners among others. It disinfects and sterilizes every bit of the products thoroughly that cannot be achieved with normal washing. Equipped with specially curated air burst stone, Activio generates potent micro-bubbles to wash all foreign residues on the surface of fruits and vegetables and removes toxic substances that can cause major illnesses, infections, and organ diseases.
The other product Purge, a surface disinfectant generator creates a disinfectant solution using purified water, in less than three minutes, which can be sprayed over different types of surfaces such as furniture, household appliances, bathtub, keyboard, mouse, vehicles, fruits, and vegetables, utensils, etc. Purge is tested and certified by TUV-SUD South Asia Pvt. Ltd. for the effective removal of viruses up to 99 % large extent.
Commenting on the launch, Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited, said, “COVID-19 has changed the dynamics of human lifestyle. Social distancing, mask and hygiene have become an intrinsic part of our lives. This habitual change in consumers is here to stay, and with increase sentiment towards hygiene, there is a huge demand-supply gap of disinfectant products including, food sterilizers and surface disinfectant generators. At Somany Home Innovation Limited, our consumer’s health is our top priority. With the launch of Purge and Activio, we are hopeful to narrow the existing gap in the health and hygiene segment. We expect a very encouraging market response from this launch as consumers are on lookout for hygiene products that are effective.”
