New Delhi: EiPi media, one of the leading social media marketing agency designs the campaign for Nescafe on Valentine’s Day. Nescafe came up with a really cool augmented reality idea where if you scan their Nescafé Ready To Drink pack, you can visit a date place – concert, mountain, or beach. As a lead-up to Valentine’s Day, they wanted to promote this with an even cooler concept which would not just highlight this feature but also pique the interest of the consumers to go buy the pack.
Rohit Reddy, CEO of EiPi Media says, “We have worked with Nestle previously and we always look forward to working with them because their vision matches ours. The moment we heard about the augmented reality bit, our entire team was really excited and everyone pitched in right from spending almost 16 hours on set to pulling off all-nighters at the edit table. We love using visual effects to create absolutely disruptive videos and hopefully, we will get more opportunities to do so going forward.”
As an agency, EiPi Media’s challenge was to develop an idea that does full justice to this concept and create enough buzz around Valentine’s Day so that more people are able to experience a new way to date, especially since with the pandemic, going out has become difficult. At home, people are looking for newer ways to create new experiences and this is where EiPi Media stepped in with their capabilities.
Since EiPi Media had been using visual effects for their branded content, they realized that this is the perfect fit for this feature since one can actually show a couple going into the virtual reality for their date. Because of the low attention span of consumers on social media, the video was required to be only 20 seconds. Multiple hours were spent on the edit table to hit the bull’s eye with the video where the establishment of the concept was as important as the brevity of it.
Brand – Nescafe
Conceptualized by: EiPi Media
Directed & Produced by EiPi Media
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