We already have seen some great campaign ideas by brands on Valentine’s day in the first part, here are some more campaigns by other brands.
Rabbit Hole and Pepperyfry: This Valentine’s Day, The Rabbit Hole (part of the Zoo Media network) has partnered with Pepperfry to introduce their latest campaign #MoveOn. The digital ad campaign intends to leverage the significance of the day to promote Pepperfry’s “Not So Complicated” sale.
2020 has been a year of reflection for everyone to move on from toxic people, things, and environments. Cognizant of the fact that the current year would anchor more on self-care, The Rabbit Hole leveraged this crucial insight by using furniture as a metaphor for unstable toxic relationships in these ad films.
Galaxy: On the occasion of Valentine’s Day, GALAXY® from Mars Wrigley has launched a series of ad films highlighting the brand proposition, ‘Choose Pleasure’. Pop-culture portrays Valentine’s Day as an occasion depicting perfect couples exchanging extraordinary gifts. But contrary to popular perceptions and the many expectations associated with it, GALAXY® urges its consumers to choose the pleasure of being yourself instead of giving into the pressure of being perfect.
The film showcases a couple on a Valentine’s day date where the woman gifts her significant other a card with a not so perfect drawing on it. While her boyfriend seems to judge the card initially, they break into a laugh and the film ends with a voice over of the lady saying, “There is so much pressure to be perfect. My pleasure is in just being myself”.
Ok Cupid: It’s that time of the year that romantics wait for with bated breath- an excuse to celebrate love for a whole month. Dating app OkCupid launched the second leg of its digital campaign #LoveIs… to celebrate single millennials or ‘hopeful romantics’ to gently remind them that they deserve love and not to lose hope as #LoveIsIncoming. Continuing its messaging of how love means different things to different people and should be accepted and celebrated irrespective, OkCupid understands that many single dating millennials out there might feel their loneliness amplified during this month due to all the hoopla around love and romance leading to wondering if they will ever find their kind of love. Hence, its latest campaign reaches out to these singletons like a warm hug to let them know that they should not despair and be positive, after all love is right around the corner, it is “incoming”! And OkCupid is there to help them find it. For all those single and hopeful millennials that are looking for their kind of love, OkCupid is your wingperson without judgement. With more than 3000 questions in its algorithm, OkCupid helps single millennials find their kind of love celebrating their values, beliefs and quirks.
Manforce: On the occasion of Valentine’s day, Manforce Condoms is bringing to life the wide range of flavored condoms they offer to bring some excitement and keep up with the fun element between the couples.
Last year was a stressful year! This hampered the fun element between the couples having an impact on the sexual intimacy. Keeping in mind the growing popularity of flavored condoms, This Valentine’s Day, Manforce Condoms aims to spice up the sexual intimacy and brings to life the different flavors of condoms that have gained popularity amongst the consumers Celebrate the little moments of love with Manforce flavored condoms such as Chocolate, Strawberry, Litchi, Black Grapes, Hazelnut and Cocktail Strawberry and Vanilla.
Noise: Noise, the Indian connected lifestyle brand has launched an exciting new campaign – #MakeNoiseforLove and a Limited special Pride edition of Colorfit Pro 3 in VIBGYOR variant. The campaign talks about the clamour that surrounds us each and every day which encourages us to fit in- to behave, look and to love in a certain way but with this campaign, Noise aims to spread the message that love is a thing that connects and brings everyone together. The campaign will go live on social media pages of Noise including Facebook, Twitter and Instagram from 13th of February and the Noise ColorFit Pro3 Special Pride Edition, priced at an inaugural price of INR 4799/-, will be available from 14th of February at Noise’s website, Amazon and Flipkart.
Emoha Elder Care: Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age with grace and relevance which has launched #RetroLove campaign this Valentine’s Day to celebrate timeless, eternal love among elders through its short video series.
Inspired by ‘Timeless Hindi Cinema Classics’ the platform celebrates country’s elders, by exploring the theme of retro love and sharing their beautiful, personal moments of happiness and pleasure. The campaign video shows elders singing old Hindi melodies and going into period mode to bring the much-needed cheer in their lives. One can also see elders dressed up in costumes portraying their favourite actor/actress like Dev Anand, Shammi Kapoor, and Helen – the film stars of yesteryears.
‘Love At Work’ by TNW: Pioneer in skin, hair and body care products, TNW-The Natural Wash launched a campaign for couples who fell in love with each other at workplaces. The two entrepreneurs behind the brand, Akshit Goel and Shivangi Mittal, shared their story about how they mingled at work, got married and jointly founded the company, inviting people to share their similar stories with #LoveatworkwithTNW hashtag on Instagram. The participating couple stand a chance to win an exciting holistic wellness hamper.
‘Give Love’ by Fujifilm India: The pioneer in imaging and healthcare technologies launched a digital campaign allowing people to gift an instant camera on Valentine’s Day. The idea behind the game was to purchase the perfect gift for partners, family as well as friends. The brand released six short films depicting different relationships between couples, sisters, friends, son, siblings and daughter. The films captured the true essence of love.
‘Pyar Ki Tasty Kahaniya’ by BL Agro: The country’s fastest-growing FMCG company launched a campaign called ‘Pyar Ki Tasty Kahaniya’, aimed at binding lovebirds through food. Couples were invited to share their food stories during the Valentine’s week to stand a chance to win a memorable romantic date night along with gift hampers. The campaign was launched under @WorldofNourish handle. It is a compilation of stories of how food has been a binding factor in people’s relationships.
Parryware: Parryware, India’s contemporary bathroom solutions brand has recently launched the #LOOveFilter digital campaign to celebrate Valentine’s Day this year. The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine’s Week celebrations.
The campaign, conceptualized by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.
Parryware: Parryware, India’s contemporary bathroom solutions brand has recently launched the #LOOveFilter digital campaign to celebrate Valentine’s Day this year. The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine’s Week celebrations.
The campaign, conceptualized by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.
Nerolac: Kansai Nerolac Paints Ltd., one of the leading paint companies in India has launched an interesting and interactive initiative to celebrate the occasion with its consumers. Titled ‘Decode LoveStories’, the activity invites participants to decode and complete tiny tales of love onNerolac’s social media handles.As part of ‘Decode Love Stories’, Nerolac has created unique short format love stories substituting words with shade codes. Participants are encouraged to decode these stories using the Nerolac Colour Palette, by clicking on the Colour Palette link and entering thecode for the shade name, to complete the story!
Lionsgate play India: With Valentine’s Day around the corner, global content leader Lionsgate Play India has taken a quirky take on the celebration of this day. The brand has launched a witty digital campaign “LoveMoreBrowseLess” that will witness a series of videos and posts encouraging people to take a break from browsing and spend time with their loved ones. Known for its edgy and bespoke content, the newly launched app has roped popular Bollywood actor Ananya Panday to amplify this campaign. The actress will be seen doing digital posts and going live as a part of the activation encouraging people to #LoveMoreBrowseLess.
Paree:
This Valentine’s Day, Paree launches #PyaarKaPeriod with celebrity couple Prince and Yuvika. The narrative illustrates the role of a man in the relationship in understanding his partners needs and being there for her when she experiences her period.
View this post on Instagram
Tata Steel Aashiyana:
Tata Steel Aashiyana has launched Valentine’s Day Campaign with a message, ‘Love finds a Home’.
Through the campaign, Tata Steel Aashiyana communicates how home is central to relationships evolving into love. The ad film showcases the idea that home is a space where love blooms, evolves and stays protected. It says, “bring all your love to build your dream home and we will bring the rest to make it a reality”. The digital film expresses the journey of two individuals, from friendship, to a deeper bond, to love, then marriage and beautifully picturised their home as the centre to this growing relationship. It further indicates that Tata Steel Aashiyana provides a wide range of branded offerings like rebars (Tata Tiscon), steel doors (Tata Pravesh) and other Tata Steel brands that can act as building blocks when you are building your home.
