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Home Featured

BARC Week 21: Star Utsav continue to lead in the across genre category

by MN4U Bureau
June 3, 2021
in Featured, Television
Reading Time: 1 min read
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BARC Week 18: Sun TV bags the first spot in the across Genre and pay platform categories
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The Broadcasting Audience Research Council (BARC) released data for Week 21. In the across genre category, STAR Utsav bagged the top spot with 2982.25 weekly AMA (Average Minute Audience). Sun TV stood at second position with 2772.77 weekly AMAs, followed by Sony Sab with weekly AMA 2597.9. The Telugu channels  Star Maa and Zee Telugu clinched the fourth spot and fifth spot with 2502.05 and 1589.89 weekly AMAs, respectively. Star Vijay stood at 6th position with 1475.09 weekly AMAs, followed by Colors and KTV with 1469.53 and 1407.72 weekly AMAs, respectively. Star  Gold bagged the 9th spot with 1366.64 Weekly AMAs, followed by Sony Entertainment Television with weekly AMAs of 1343.22.

Hindi GEC (U+R)

In Week 21, Star Utsav continued to lead in the top ten channel list in Hindi GEC (U+R) with a Weekly AMA of 2965.61. STAR Plus registered a weekly AMA of 2805.55 and bagged the second spot. Sony Sab retained its third spot with 2547.91weekly AMA followed by Sony Pal  and Colors Rishtey with 1575.19  and 1506.37weekly AMAs

Hindi GEC Rural

Star Utsav continued to lead the rural market in week 21 also with 2104.48 weekly AMA followed by Colors Rishtey with 1090.81 weekly AMA and Colors Rishtey in the third slot with 1021.54 AMA, Sony Pal and Star Plus retained their fourth and fifth slots with 1007.22 and 936.28 weekly AMA respectively.

Hindi GEC Urban

Star Plus retained its top spot with  1869.27 weekly AMAs, followed by Sony Sab at the second spot with 1721.53 weekly AMA’s and Colors also maintained its third spot with 983.04, followed by Sony Entertainment Television and  Star Utsav with 918.03 and 861.13 weekly AMAs, respectively.

Tags: Broadcasting Audience Research CouncilSony SABStar MaaStar UtsavSun TV

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