Mumbai: Lustral Water- a ‘Made in India’ BTC model-based company, has launched the Artificial Intelligence (AI) & Internet of Things (IoT) enabled water purifiers with inbuilt sensors.
Unlike most water purifiers available in the market, Lustral Water Purifiers remove toxins and harmful bacteria but retain the necessary minerals and vitamins. In addition, these one-of-a-kind purifiers are ingrained with new-age technology that keeps a tab on consumer’s water intake, pH level, TDS level, turbidity, mineral content, water temperature, and so much more through smartphones.
Speaking on this occasion, CEO and Founder of Lustral Water, Aditya Patnaik, said, “Even today over 50% of India’s population doesn’t have access to clean drinking water. They are dependent on boiled water or simply consuming undrinkable water. We firmly believe that with cutting-edge and futuristic technology transforming even the unthinkable things into a distinct possibility, access to clean drinking water shouldn’t be a far-fetched idea.”
He further added, “Lustral Purifiers are cost-effective with great health benefits as we offer WHO recommended standards of water. We don’t offer filtered water; we offer a healthier version of clean drinking water infused with necessary minerals and vitamins. Our purifiers are equipped to provide valid water in domestic houses. On top of that, everything is absolutely automatic and requires little to no human interference. If the water quality goes down, the purifier is equipped to alert an expert technician immediately so that consumers won’t have to worry about these things.”
Lustral Purifiers are equipped to send requests to the nearest service engineer as soon as the water quality goes down. The brand believes that consumers should have access to validated data to know what is happening inside the purifier and consume water only after inspecting the quality.
At an installation price of just INR 6,600, consumers will be able to avail of crystal-clear water infused with Calcium, Magnesium, and other nutritional elements at highly economical prices. Moreover, apart from the nominal monthly subscription of INR 200 (from the second year onwards), there are no service, maintenance or set-up charges.
Lustral Water has registered a phenomenal 22% month-on-month growth in traffic since its inception in Bengaluru. The brand is now planning to launch its state-of-the-art water purifiers in new tier II markets such as Jaipur, Lucknow, Ahmedabad, and Bhubaneswar.
