TATA Group’s two renowned e-commerce brands, Tata CLiQ Luxury, India’s premier luxury lifestyle platform, and bigbasket India’s largest online supermarket, have partnered together to launch and grow the luxury gourmet store on Tata CLiQ Luxury. Through this unique collaboration, Tata CLiQ Luxury is building a world-class, differentiated, and experiential gourmet store for consumers who appreciate the finer things in life and are looking for an exclusive selection of luxury gourmet products. The platform is offering a curated selection of products from a wide assortment of leading global and Indian luxury gourmet brands and categories across select staples and specialty categories.
The luxury gourmet experience is now available at the click of a button, with authentic products and the finest ingredients delivered in premium packaging to the customer’s doorstep on the same day or the next day. To begin with, this is being rolled out in Mumbai, and in the coming months, the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore, and another tier I cities.
With easy access to international and Indian luxury gourmet brands, the platform will serve as a trusted advisor on a consumer’s gourmet journey by offering an elevated online shopping experience that is shaped by content, curation, quality service, and luxury delivery. The assortment on the platform currently includes cereals, chocolates, biscuits, beverages, cooking oils, dry fruits, sauces, spreads, dips, pasta, soups, noodles, baking ingredients, and more from premium and luxury gourmet brands.
Commenting on the launch, Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury said, “We are delighted to launch the luxury gourmet store on Tata CLiQ Luxury in partnership with BigBasket. Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience.”
Vishal Das, Group Category Head, bigbasket, added, “We are extremely excited about this partnership with Tata CLiQ Luxury.In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer. We are confident that this association will deliver customer delight and redefine the gourmet shopping experience.”
At Tata CLiQ Luxury, gourmet shopping is more than just purchasing items; the entire experience is enhanced by taking the consumer on a journey. The editorial-led store will educate consumers not only about the origins of the delicacy but also about the numerous methods in which a product or an ingredient can be cooked, thus inspiring them to experiment with cuisines. It will cover everything, right from the time of gourmet food purchase, its preparation, delivery, and presentation, to how to consume and host it.
The luxury gourmet store is also a destination for gifting solutions. Be it gifting something delectable to a loved one or planning a lavish meal, the platform will be a one-stop destination.
With an extensive range of packaged gourmet options available on the platform currently, the assortment will be further expanded with the launch of sustainable, organic, and healthy food options in the following months.
