New Delhi: Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (TERI), the not-for-profit, policy research organization, as an Outreach Partner for World Sustainable Development Summit (WSDS) 2022. WSDS is TERI’s annual flagship event, which will be held from 16-18 February 2022. The umbrella theme of the year is ‘Towards a Resilient Planet: Ensuring a Sustainable and Equitable Future.’
“By driving multi-stakeholder conversations, the World Sustainable Development Summit series seeks to play a constructivist role to reinforce commitment towards a more sustainable and equitable world,” said Dr. Shailly Kedia, Senior Fellow, and Associate Director, TERI. “The role of media and communications is extremely crucial to strengthen the momentum on sustainable development. Partnering with organizations such as Kaizzen is a step towards effectively amplifying the message,” she added.
As an outreach partner, Kaizzen will work along with the TERI communications team to strengthen media and social media outreach for WSDS 2022.
Speaking on the partnership Vineet Handa, CEO, Kaizzen, said, “Kaizzen is proud to partner with TERI’s prestigious World Sustainable Development Summit 2022. The age-old, celebrated event brings several countries together to find sustainable solutions towards a healthier planet. I believe that ESG will be a great focus area of the industry and the corporates this year. As communications consultants, we have been an advocate of sustainability and therefore we fully resonate with this year’s WSDS theme which is futuristic, progressive, and highly ambitious. Lastly, I would like to thank TERI for this opportunity and commit my support as their outreach partner.”
Looking at the current planetary crisis which calls for global action, TERI has been holding a series of events for 2 decades to encourage and promote sustainable development and climate action around the globe, with a special emphasis on developing nations like India. The last edition of the event was inaugurated by India’s Hon’ble Prime Minister, Narendra Modi, and witnessed the participation of over 100 countries.
The summit will focus on planetary health along with socioeconomic crises that the entire world is grappling with, primarily due to the pandemic. Together with the other countries, the event is aimed at drawing global measures towards sustainable development, environmental stewardship, poverty eradication measures, and health and education, which are crucial in achieving sustainability goals.
Kaizzen enjoys a diverse portfolio with brands such as Vedanta, Jindal, hunting PLC, Electrosteel Limited, Adidas, Perrier, Embassy of Sweden, Embassy of Norway, Yale University, Enterprise Ireland, and UNICEF, amongst others. In recent times, it has been ranked as the fastest-growing PR agency in India, the fourth fastest-growing PR agency globally, and second fastest in Asia-Pacific in the Provoke Global PR Agency Rankings 2021. It has also been awarded the ‘Agency of the Year (Mid-Sized)’ at ET Brand Equity – Kaleido Awards 21.
