Mumbai: TVS Raider recently collaborated with Josh Talks to encourage Gen Z to raise their voice against ‘Violence Against Women’. This collaboration is a part of the brand’s ongoing campaign ‘Fight For What’s Right’ to urge an end to violence against women. The campaign has been conceptualized and executed by Kinnect.
TVS Raider and Josh Talks have launched an online and offline activation campaign via workshops in colleges across the country. The workshops aim to dialogue with Gen Z, making them aware of this issue and equipping them with toolkits to raise their voice against it. These workshops will impart knowledge on legal and social recourse that our young boys and girls can take to fight against it.
These workshops will be conducted over the next two months in select colleges such as Amity University, Vishwakarma University, JD Birla Institute, JD Birla Institute etc., across India. All attendees will be given certificates of participation from Josh Talks and TVS Raider to encourage participation. They will also be signing a pledge to support and propagate the cause by visiting this site here: https://www.tvsmotor.com/tvs-raider/tvs-raider-campaign.
Elstan Rebello, Vice President, Kinnect Bengaluru, added, “They need to educate and enlighten the youth on violence against women in any form is now more than ever. TVS Raider with Josh Talks has designed a very effective module to educate the right audience with the right content about bringing in change towards women equality.”
“Josh Talks has been working consistently towards promoting women’s safety and health, and we are excited to partner with TVS Raider & Kinnect Online to organize these virtual workshops. We stand with the TVS Raider philosophy to educate the youth to fight for what’s right & eradicate instances of violence against women. We are looking forward to engaging with the students and hope to see significant strides made in this direction,” said Varun Khera – Head of Servicing, Josh Talks.
