Mumbai: Netflix India welcomed the comedian Kapil Sharma, in a never-before-seen avatar. He is revealing parts of himself and opening up about the various ups and downs of his life and journey, in the most unexpected way – a comedy special, titled ‘Kapil Sharma- I’m Not Done Yet’.
Conceptualized by 22feet Tribal Worldwide, the campaign beat saw Yashraj celebrate his excitement of watching Kapil on Netflix, in his signature style, which takes small snippets from seemingly unassuming moments, and remixes them into bops that become unforgettable.
‘The Laughter Anthem’ took off from the special’s title itself. As in life, so in the song too, the line ‘I’m not done yet’ sums up the man himself. With the music by Yashraj, and backed with vocals from Sonal Kaushal, the line can be seen repeated as almost a response to the various delightful and surprising anecdotes Kapil recounts in his show.
Debashish Ghosh, National Creative Director, 22feet Tribal Worldwide said, “It started with a comment dropped by Yashraj on the announcement. It was clear he is a fan. We decided to combine his excitement with his music. It felt real and honest. Like it was meant to happen. So, we shared the idea, got out of the way and let the magic happen.”
Credits
Agency: 22feet Tribal Worldwide
Creative: Debashish Ghosh, Deepak Thammaiah, Manali Giri, Mitali Kaushik, Mohit Patil, Vineet Mahale
Strategy: Sanchari Chakrabarty, Mallika Yamdagni
Business: Gaurav Magotra, Akanksha Mishra, Shubhita Aggarwal
