Bengaluru: Himalaya Wellness Company, one of India’s leading wellness brands, has launched a new TVC for their Anti-Hair Fall Shampoo and Conditioner. The campaign aims to highlight and address the anxious journey of trial and error of dealing with hair fall problems, before presenting Himalaya Anti-Hair Fall Shampoo and Conditioner as the proven solution, that reduces hair fall by up to 96%.
The film revolves around finding the right fix for hair problems, and the pain consumers go through while trying out new haircare routines that are both time-consuming and expensive.
Sushil Goswami, General Manager Personal Care, Himalaya Wellness Company said, “We are the leading herbal hair care brand in India, and we take great pride in solving every hair problem, naturally. With this campaign, our aim is for Himalaya to become our consumers’ first choice for their hair problems.”
The commercial opens with a girl who is seen flaunting her hair while celebrating her victory in a Tennis match. A friend is seen poking fun at her for showing off her gorgeous tresses. This reminds her of the long journey she took to achieve healthy– strong hair and the day-to-day struggles that she faced due to her hair fall problems. The film then goes on to introduce Himalaya Anti-Hair Fall solution which reduces hair fall by up to 96% as it combines the benefits of natural ingredients like Bhringaraja and Palasha, ultimately providing ‘Hair fall ka Sahi solution’.
Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5 Communications, South, further elaborated, “We aimed to deliver the message succinctly yet emphatically. Capturing the frustration of trial-and-error, the woes of experimentation, and the benefits of Himalaya Anti-Hair Fall Solution were some of the key moments for us.”
Film Title: Up to 96% less hair fall with Himalaya Anti Hair Fall Solution
Brand: Himalaya Anti-Hair Fall Solution
Agency: 82.5 Communications Pvt Ltd
Creative Director: Ravikumar Cherussola, Sangeetha Sampath, Vaishali Jain
Production house RogerThat Production
Director:: Anish Dedhia
