Mumbai: The Indian multinational group and global player in the Off-Highway tire market, Balkrishna Industries Ltd. (BKT), has roped in superstar, Ranveer Singh, as it’s Brand Ambassador.
“We are overjoyed to announce our brand partnership with youth icon Ranveer Singh, who has established himself as the category leader through sheer hard work and excellence, making him the perfect choice to highlight our brand”, said Rajiv Poddar, Jt. Managing Director, Balkrishna Industries Ltd. “Both BKT and Ranveer Singh have been referred to as ‘mavericks’ as a result of their versatility and innovativeness in approach and we are excited at building this partnership on the edifice of these qualities. We are confident that Ranveer will be greatly instrumental in amplifying awareness of our unique offerings across India. We look forward to a successful partnership with him for many years to come.”
On his new role as the brand ambassador of BKT Tires, Ranveer Singh said, “I’m glad to represent BKT Tires, as their motto of “Growing Together” embracing the spirit of evolving and growing to a brighter, better future strongly resonates with me and I am happy to be associated with BKT world and values.”
For 35 years, BKT has successfully focused on specialist tire segments such as agricultural, construction, and industrial as well as earthmoving, port and mining, ATV, and gardening applications offering an extensive product range of over 3200 high-performance specialist tires.
