Hyderabad: Education start-up Infinity Learn by Sri Chaitanya has acquired Don’t Memorise, a concept-based multilingual content platform, to cater to Grade 6-10 learners who like to master learning with the simplest way to understand a topic through a bite-sized, and engaging video lessons and tap into the increasing learner market in tier-2 and -3 cities. The acquisition brings two platforms with distinct and highly complementary offerings and provides improved new-age learning solutions and offerings to new-age learners in India while accelerating the ambitious expansion plan of Infinity Learn.
Founded in 2014, Don’t Memorise focuses on the K-10 segment – specifically for grades 6 to 10 – developing high-quality English, Hindi, Marathi, and Bengali content for Maths and Science mainly. Don’t Memorise, headquartered in Mumbai, is one of the fastest-growing platforms in the country, with a large subscriber base of 2.6 million and over 250 million views on YouTube with an attractive overall 96%+ positive response.
“While the organic growth continues to be strong for Infinity Learn, inorganic routes including acquisitions is another pillar for growth and expansion.”said Founder-Director of Infinity and Academic Director- Sri Chaitanya Educational Institution, Sushma Boppana.“This will help Infinity Learn to increase its lead over its competitors in online space and traditional education institutes to tap the country’s USD 225 billion market size (potential by 2025)education sector that has gone online to adapt to the new reality.The approach for acquisitions is not about having a specific budget or number of targets but assessing complementarityand strengthening our position in the education technology (Edtech) sector.”
Ujjwal Singh, chief executive of Infinity Learn, said, “Don’t Memorise is one of the fastest-growing YouTube channels in the country. It brings to life through its captivating educational content. We saw that the content is tailored to meet the needs of Indian students predominantly spread across Tier 2 and 3 Indian cities. The acquisition of Don’t Memorise establishes content production expertise and complement Infinity Learn’s existing robust in-house content expertise. The acquisition will also provide additional opportunities for enhanced partnerships with the existing partners.”
Ganesh Pai of Don’t Memorise expressed, ” Over the past few years, we have been on a journey to democratise education by making high-quality content in math and science affordable to school kids. So far, we’ve garnered much viewership on YouTube and with the latest integration with Infinity Learn, we are looking at a much bigger impact in the K-10 segment.Our vision to develop high-quality education in English, as well as regional languages, aligns well with Infinity Learn, and we are excited for great things to come.”
