To commemorate the 60th Anniversary celebration, Nilon’s- India’s biggest pickle brand, is extending an invitation to the aspiring entrepreneurs to be a part of an exciting collaboration journey through the launch of “Pyaar, Achaar aur Mauka” campaign. Conceptualized by Ogilvy the campaign aims to tap into the true potential of Indian entrepreneurship through direct participation from the masses.
Pickle which is popularly referred to as Achaar has a special place in meals all over India. It won’t be a challenging task to find a unique mouth-watering achaar recipe in almost every Indian Family. The contest invites all individuals to submit their unique pickle recipes and a sample, which will be evaluated on various parameters by the experts. Nilon’s will provide winners a platform to boost their business, scale up their production, and share a portion of the profits back with them. The company will offer the winner of the contest, support at every phase possible from commercial production of their pickle recipe at the factory in Jalgaon to packaging it in their name and ensuring sales of the product through a nationwide distribution and sharing the portion of profits as well.
Expressing his delight on the campaign Dipak Sanghavi, Managing Director, Nilon’s, said, “If you turn back to Nilon’s six-decade-long journey, the first successful product we produced was Pickle. We were very fortunate to get this platform to expand ourselves to become one of the most preferred brands in India, however, not everyone is lucky to get this chance always. So, on our 60th anniversary, we thought of providing the same Makua to the community with a unique campaign – ‘Pyaar Achaar Aur Mauka’. We are on a mission to provide winners holistic support from production to marketing that boosts their business. On top of it, the winner will get their names featured on our packaging and profit share from sales proceeds. It’s a mammoth yet an exciting journey that we are starting, where we aim to mobilize the masses and create a holistic environment for mass entrepreneurship to flourish.”
The campaign will be extensively promoted across all prominent mediums like Digital, radio, newspapers, influencer engagement, and TV. People can become part of this journey by sending a ‘Hi’ to this no. 8956557196 (WhatsApp) before 31st March 2022
Campaign Credits:
Brand Name: Nilon’s
Campaign Name: Pyaar Achaar aur Mauka
Campaign elements: Digital Content
Creative agency: Ogilvy
