Hosur: TVS Motor Company has rolled out a new television commercial, the #StarWaaliBaat campaign for its 110-cc motorcycle brand TVS StaR City+. The TVC captures a unique perspective on the shared pride of all TVS StaR City+ owners, which is sure to resonate with our customers.
TVS StaR City+ has received an overwhelming response for its power, performance, and high-tech features. The commuter motorcycle is powered by ETFi Technology, delivering 15% superior mileage than its BS-IV version and smooth engine refinement. TVS StaR City+ hosts several segment-first smart features that allow customers to enjoy a smart mobility experience.
The commuter’s delight TVS StaR City+ features a first-in-the-segment sporty LED headlamp with a metallic bezel for enhanced nighttime visibility. It also hosts a USB mobile charger enabling the commuter to charge his phone on the go, a multi-functional digital console with an econometer and service reminder, and Roto-petal disc brakes.
The #StarWaaliBaat campaign appeals to its three million-plus customer base by showcasing how TVS StaR City+ owners reap much appreciation and respect from people, making the motorcycle a #BadhiyaChoice among the Indian commuters. The campaign video is live on television and digital media.
The film has been conceptualised and crafted by Kinnect and produced by Three Monkeys Tale.
Director: Anthony Kharbari
Director of Photography: Manish Usapkar
Music Director: Sachin & Suk Amrith
Agency Credentials
Creative: Puneet Bajaj, Snehankita Bhosle
Account Management: Elstan Rebello, Parvathi Shankar, Svetlana D’costa, Aishwarya Warrier
