New Delhi: Taboola has announced growth for its trust portfolio which includes new and existing third party accreditations, as well as content moderation advancements, focused on brand safety and suitability.
The company’s recent press announcement stated, “Taboola’s brand safety certifications and partnerships empower advertisers to spend with confidence on Taboola, ensuring ads run on trusted publisher sites, brands can control the environments where ads run, and that they are working with a technology partner that has been independently verified to adhere to best practices in brand safety and suitability.
Taboola has dozens of external partnerships, certifications and accreditations which add to an already robust internal investment in brand safety, named Taboola Trust. The Taboola Trust team is made up of 55 full time content reviewers across the globe which review and re-review advertiser content across thousands of criteria in 13 different languages. In 2021, Taboola’s content review team reviewed more than 64.5 million items, and has seen an 212% increase in activity year-over-year.”
“We set rigorous standards for ourselves when it comes to brand safety, suitability and transparency,” said Adam Singolda, CEO and founder, Taboola. “Internally, that means a large investment in a team that works around the clock to make sure that our publishers and advertisers are in line with policies. This human element is extremely important because no A.I.-only approach to content review will ever be enough. Externally, we’re fortunate to work with a growing list of the leading names in brand safety and suitability. We’re giving advertisers and publishers peace of mind that their partnership with Taboola will thrive, in the right way.” He added.
