Top Advertisers
In the Week 22 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. continued its lead with rise in ad volumes from 5514.95 (‘000 secs) to 6053.15 (‘000 secs)followed by Reckitt Benckiser Group with drop in ad volumes from 4025.81 (‘000 secs) to 3317.55 (‘000 secs) at the 2ndspot.
Procter and Gamble took a steep leap from 7th spot back to 3rd spot with rise in ad volumes from 556.95 (‘000 secs) to 800.5 (‘000 secs) followed by Cadburys India Ltd. from 6th spot to 4th spot with drop in ad volumes from 579.51 (‘000 secs) to 513.56 (‘000 secs) compared to last week. Tata (G) entered the chart with ad volumes of 477.4 (‘000 secs) and claimed the 5th spot. Godrej Group dropped from 3rd spot to 6th spot with drop in ad volumes from 785.76 (‘000 secs) to 457.56 (‘000 secs) followed by Colgate Palmolive India Ltd. from 4th spot to 7th spot with drop in ad volumes from 589.8 (‘000 secs) to 457.14 (‘000 secs) and Glaxosmithkline Group from 5th spot to 8th spot with drop in ad volumes from 588.17 (‘000 secs) to 453.84 (‘000 secs). ITC Ltd. retained its 9th spot with 403.4 (‘000 secs). Amazon Online India Pvt. Ltd. entered the chart with ad volumes of 369.15 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Dettol Toilet Soaps maintained its top spot with drop in ad volumes from 553.61 (‘000 secs) to 434.06 (‘000 secs) followed by Dettol Intense Cool Soap at 2nd spot with drop in ad volumes from 468.62 (‘000 secs) to 382.57 (‘000 secs) and Dettol Antiseptic Liquid at 3rd spot with drop in ad volumes from 404.71 (‘000 secs) to 346.62 (‘000 secs). Harpic Power Plus 10X Max Clean took a steep leap from 8th spot to 4th spot with drop in ad volumes from 318.26 (‘000 secs) to 315.4 (‘000 secs) compared to last week. Lizol all in 1 slipped one spot down and stood at 5th position with drop in ad volumes from 376.46 (‘000 secs) to 300.74 (‘000 secs). Horlicks also took a leap from 9th spot to 6th spot with rise in ad volumes from 279.54 (‘000 secs) to 299.02 (‘000 secs). Colgate Dental Cream slipped one spot down and stood at 7th position with ad volumes of 291.62 (‘000 secs). Glow & Lovely Advanced Multivitamin entered the chart with ad volumes of 276.56 (‘000 secs) and claimed the 8th spot. Veet Cold Wax Strip dropped from 7th spot to 9th spot with 265.22 (‘000 secs). Clinic Plus Shampoo also entered the chart and claimed the 10th spot with ad volumes of 261.14 (‘000 secs).
