Mumbai: TTK Healthcare launches India’s first sexual pleasure e-superstore, “Love Depot”. With this newest venture in the D2C space, the healthcare giant aims to bring paradigm shift in the minds of the discerning customers.
Love Depot goes live with their launch campaign – #ThePleasureIsAllYours, with a film that will play on select OTTs, as well as display and social media engagement.
TTK Healthcare Ltd also launched LoveDepot.com pleasure portal. LoveDepot stocks its racks with internationally celebrated brands such as plusOne, Love Honey, We-Vibe, Je Joue, Satisfyer, as well TTK Healthcare’s own brands Skore and Mschief, among others. And its products span an impressively wide price bracket that ranges from wallet-friendly items that come for INR 600 to some that carry a tag of INR 30,000, positioned to please those who are unhesitant to splurge on themselves.
Commenting on the launch Vishal Vyas, Head of Marketing, TTK Healthcare Ltd said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction: that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And its driven by a single-minded purpose – to close the pleasure deficit in the market.”
Interestingly, LoveDepot has also roped in renowned content creator and wellness expert Dr. Tanaya Narendra, aka @dr_cuterus on social media, to co-create educational content for the consumer. Dr.Tanaya says “It is important that we leave shame behind and empower people with what they necessarily have to know about their sexual needs. I am quite excited to be partnering with LoveDepot, which will not merely be a product marketplace, but will also be a platform that makes all visitors aware of their entitlement to pleasure, and at the same time, educates them on the role of innovative and contemporary pleasure-providing products”.
https://www.youtube.com/watch?v=hdmcS2BRv8M
