Option Designs, an Indian creative agency, has taken over the creative and digital responsibilities of CFS Vision, an optical retail chain of Center for Sight Group of Eye Hospitals, backed by Mahindra Partners.
CFS Vision offers eyecare and eye wear solutions with 50+ stores spread across 13 states in over 30 cities
The agency will be able to align itself with the aims that CFS Visions has set for itself to become the provider of eye wear and eye care that caters to everyone from the young to the elderly using cutting edge technology, tele-consultation, and services at their doorsteps.
Commenting on this collaboration, Sunil Kakkar, CEO, CFS Vision noted, “Option Design will play an instrumental role in the process of building the modern space that exists in the digital world today. We are excited about the prospect of reaching our objectives as a team while maintaining our connection to our audiences.”
Rahul Gandhi, Co-Founder, Option Designs, speaking about their collaboration, said, “We really look forward to working together with CFS Vision, and one of our goals for our collaboration is to develop creative digital branding strategies for the company that will leverage the full spectrum of our creative and digital capabilities to forge stronger connections with CFS Vision’s customer base and more effective communication.”
