Mivi, an Indian home-grown electronics company, has signed Samantha Ruth Prabhu as their new Brand Ambassador. The hashtag #SamanthaForMivi has garnered quite the attention in the past few days as it was an unusual way for a company to choose their brand ambassador.
The brand actively engaged with its audience through quirky posts and stories to make them curious about the brand’s new face. They then reached out to their trusted community of Mivians for suggestions of who should be Mivi’s brand ambassador. With a thunderous response, Mivians chose Samantha Ruth Prabhu as their brand’s new face.
Commenting on the campaign, Midhula Devabhaktuni, Co-founder and CMO, Mivi, said,“We are more than grateful to our users and community for choosing such a perfect fit for the brand. We are beyond excited to start this new journey with our new face and leading South Indian actress. Samantha resonates well with Mivi as she is well known for her elegance and her active lifestyle, both factors which are crucial to Mivi as well. Keep following us for all the new content we have planned for all of you and keep supporting us through this journey.”
Samantha Ruth Prabhu said, “I am elated to be collaborating with such a wonderful homegrown Indian brand. In this growing economy for AtmaNirbhar India, a brand like Mivi is setting a great example for other brands as well, which is all the more reason to be part of this great brand.”
