Story Digital has bagged the digital mandate for Indian grooming brand, Wild Stone. The agency will create, manage, and execute end-to-end digital activities for the brand. The account was landed post a multi-agency pitch and will be managed by the agency’s Delhi office.
Pratiek Sawhney, Co-Founder, Story Digital, says, “Our association with Wild Stone is a big win for our team. To live up to the legacy of Wild Stone and for it to stand out in this competitive yet rewarding market, it is of utmost importance to elevate its communication digitally.
As we widen our digital frontiers, we look forward to boosting their digital presence and providing effective digital media strategies through our expertise,” he added.
“Story Digital’s young, passionate and creative approach fits perfectly with our brand. Their knack for creatively marketing to the youth made us believe they’ll be the right digital marketing partners for Wild Stone. While our mainline campaigns have garnered appreciation over the years with engaging and creative strategies, we also hope to build a strong presence on the digital front,” said Ankit Daga, Head of Business Development, McNROE Consumer Products Pvt. Ltd.
Kicking the first phase of optimizing digital content strategies for WildStone, the team is now focusing on building and growing the brand’s community through a multi-channel approach.
