V-Guard has released a Digital film on all its Social and Digital platforms to celebrate Diwali. The film has been conceptualized by V-Guard’s Integrated Agency, Ralph&Das.
Through this film, the platform celebrates the near and dear ones who make the Diwali special with unconditional affection and love, with no recognition as their motive.
Nandagopal Nair, Brand and Communication Head, V-Guard Industries said, “The festival of lights is a time when the family looks forward to coming together, bonding together and reveling in the festivities. This film celebrates the selfless, unconditional love that we have for our near and dear ones.”
Anil Ralph Thomas, Chief Creative Officer, Ralph&Das, who scripted as well as Directed the film adds, “If the isolation during the pandemic has reminded us of anything, it is the virtue of affirmation. That it is truly the ones we love and those who love us unselfishly are the ones we need to hold dear and near. This is what this films attempts to showcase”.
Kaustav Das, CEO, Ralph&Das felt “Bring home a better tomorrow” is how V-Guard articulates it’s raison-de-etre. This film magnifies that beautifully.
