WION rebranded its flagship news show ‘Today Tonight’ as ‘The Pulse’ to report the on-ground reality with unfiltered news of incidents on the hour, by the hour.
The channel stated that ‘The Pulse’ is a critical part of its primetime band which has the likes of WION Fine print as well as Gravitas. The show catches the pulse of the world at 10 pm IST and 4:30 PM GMT every day. The brand revealed the fresh look of its new brand logo via social media platforms and With this revamp, the channel is poised to present a global overview of current affairs, politics, and ground reality of the world, through a strategic approach that includes gripping visuals, timely reporting, fast-paced news and strong content backed by research and investigation.
Commenting on the smart show rebranding transition, Madhu Soman, Chief Business Officer, WION, said, “WION acknowledges the fact that netizens/ viewers are tired of biased reportage. The new avatar of WION’s ‘The Pulse’ is a clutter-breaking show without any noise and highlights stories beyond the buzz. Renaming the show marks the beginning of unmasking the reality through content that is relevant, global, relevant, and impactful for viewers across different geographies.”
