WPP hosted its WPP Commerce event in Mumbai after a three-year hiatus. The event involved workshops, sessions, and one-on-one engagements with key industry leaders.
The event featured keynote speeches from multiple industry leaders, including Arundhati Bhattacharya, Chairperson and CEO at Salesforce India who spoke about ‘Digital Commerce’. Kedar Lele, ED Customer Development, HUL & Head of CD-South Asia focused on the ‘Connected Approach between Consumer, Customer, and Commerce’, while Zepto’s Founder and CEO, Aadit Palicha, elaborated on ‘Quick Commerce Journeys’.
Key workshops on ONDC, Growth through Ecommerce Analytics, OnDemand Commerce, and Real-Time Retail worked as a guide for brands, helping them connect with the right ecosystem and remain sustainable in their journey. As innovation and technology are key growth pillars for commerce, the event also included a tech experience zone from partners, providing an immersive experience to help marketers identify the right solutions for their brands.
The India event encompassed key sessions on digital commerce, the future of omnichannel, and how brands can benefit from using commerce along with WPP’s holistic commerce offering. A wide range of topics, including future trends and today’s realities: insights and activation, design and experience, shopper marketing, direct-to-consumer, creativity, strategy, demand levers, and measurement were discussed throughout the day.
WPP India also announced the winners of the WPP Ignite awards, which were launched to recognise creative and tech brilliance across WPP and inspire its people and teams. The inaugural awards received over 250 entries.
In the ‘Commerce’ category: Ogilvy bagged the 1st prize for Mondelez’s ‘Shah Rukh Khan-My-Ad’; Wavemaker won 2nd prize for Mondelez’s ‘Revealing a Walled Garden’; and Wunderman Thompson Commerce won the 3rd prize for British American Tobacco’s ‘British American Tobacco – Multi-Store Setup & Feature Enhancements on Adobe Commerce’.
Ogilvy won all the three prizes in the ‘Experience’ category. 1st prize for Mondelez’s ‘Shah Rukh Khan-My-Ad’; 2nd prize for MTV & ARDSI ‘Memory Karaoke’; and 3rd prize for Mondelez’s ‘Cadbury Silk Valentine’s Day Secret Messages’.
In the ‘Technology’ category: Ogilvy grabbed the first two prizes, 1st prize for Mondelez’s ‘Shah Rukh Khan-My-Ad’ and 2nd prize for MTV & ARDSI ‘Memory Karaoke.’ WPP Foundation won the 3rd prize for ‘Empowering Future Innovators’.
Ogilvy has bagged Grand Ignite of the Year for Mondelez’ ‘Shah Rukh Khan-My-Ad’ and GroupM was named winner in the ‘Spark’ category for ‘Niraj Ruparel’.
CVL Srinivas, Country Manager, WPP India, said, “With WPP Commerce, our endeavour is to offer deep insights into this ever-evolving commerce landscape. The line between offline and online consumer journeys is disappearing. We want to take this opportunity to emphasise how the commerce ecosystem has accelerated over the last few years and what marketers need to do to effectively build brands.”
Tushar Vyas, President- Growth and Transformation, GroupM (South Asia), stated, “WPP is a growth partner for clients, helping them build brand commerce presence, and awareness to drive online and retail sales for them. The category is now rapidly expanding. Today, consumers are ready to purchase any product they see, whenever and wherever they want. Commerce could not be more crucial than it is today, and we as partners want to help identify the most relevant solutions for our clients.”
