HP India has launched a new campaign titled ‘Ho Jayega’ for their new HP Smart Tank Printer. The campaign is targeted at micro and small business owners and aims to show the importance of having reliable products and partners to help these businesses succeed.
The campaign is inspired by the resilience of millions of micro and small business owners. Conceptualised and written by Simple Creative Inc and produced by Media Monks, the films highlight the unassuming but resilient man who toils away quietly, behind the scenes. Be it the small neighborhood shop owner who makes buying our daily needs more personal than buying off apps, or the notary sitting for hours at end taking care of our complicated legal matters – they are our everyday heroes. It captures the will to survive due to their resilience, adaptability, and drive to do something of their own and generate employment in the small ways they can.
The films feature popular actors Varun Sharma and Sharad Kelkar as two neighboring business owners who bet on the reliability, ease of use, and cost-effectiveness of the new printer.
The owner with the HP Smart Tank Printer ultimately wins the wagers, demonstrating the dependability of the product. The campaign combines humor with a message about the reliability and assurance of HP products and uses the phrase “Bola tha na, Ho Jaayega” to emphasize this idea.
Commenting on the launch of the film, Prashant Jain, CMO, HP India, said, “Small businesses in India are embracing technology and transforming their operations. When it comes to printing, they seek reliability and ease of use. This new campaign positions the new line of HP Smart Tank printers as the most dependable printing option for them. For us, the “ho jayega” campaign is a celebration of the dependability of the Indian small business owner, while highlighting the Smart Tank printers’ compelling features.”
