Gurugram: Samsung India, in partnership with HYBE India, has rolled out its ‘Show Them How It’s Done #withGalaxy’ campaign aimed at empowering aspiring girls across India by providing a national platform to showcase their talent through auditions and content creation.
As part of the initiative, Samsung India has introduced Galaxy Audition Studios across 10 cities, converting select Samsung Experience Stores into dedicated spaces for auditions, rehearsals, and content production. These studios also host creator-led masterclasses on the first day in each city, encouraging participants to perform, create, and share their journeys.
“At the heart of this initiative is a simple belief that every young girl in India deserves the confidence to dream big and the platform to be seen and heard on a global stage. Our partnership with HYBE INDIA is a commitment to bring that belief to life by creating meaningful opportunities for a generation ready to step forward,” said Aditya Babbar, Vice President, MX Business, Samsung India.
The campaign has already seen strong participation during its Guwahati leg and is currently underway in Mumbai, with auditions running until May 10. Upcoming cities include Pune, Hyderabad, Bengaluru, Delhi, Chennai, Ahmedabad, Kolkata, and Chandigarh, as the initiative expands its footprint nationwide.
Participants are leveraging the Galaxy S26 Ultra to record performances, create audition content, and engage with the platform, highlighting the device’s role in enabling creativity and storytelling.
In addition, Samsung India will set up #withGalaxy experience zones at HYBE India’s pop-up parks across six high-footfall cities. These spaces are designed to encourage user-generated content, enhance engagement, and allow visitors to experience the Galaxy S26 Ultra firsthand.
The campaign is further amplified through a series of three films shot #withGalaxy S26 Ultra, capturing the journeys of participants leading up to the final auditions. The first film has already crossed over 1 million views, indicating strong audience engagement, while subsequent films continue to build momentum around the initiative.
With ‘Show Them How It’s Done #withGalaxy’, Samsung India aims to combine technology, creativity, and community to empower young talent and create meaningful opportunities for self-expression on a national stage.
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