Shyam Steel, a major producer and manufacturer of TMT bars, has launched a new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s “Hamesha Ke Liye Strong” campaign. The campaign aims to send across the brand message that strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone. The TVC is directed by Abhishek Burman.
The balance of strength and flexibility is important for the foundation of a strong relationship, which aligns with the core brand philosophy of Shyam Steel. The TVC highlights how using Shyam Steel’s flexi-strong TMT bars in the construction of your dream home will provide a balance of strength and flexibility that will keep your home strong for a long time. This is the third TVC in the “Hamesha Ke Liye Strong” campaign.
The TVC Campaign showcases Virat Kohli and Anushka Sharma enjoying a winter evening. To provide comfort to Anushka in this chilling weather, Virat offers his jacket to her but when Anushka sees Virat shivering too they both decide to share the jacket. This signifies the flexibility and understanding between the couple that strengthens the foundation of a relationship. Similarly, when houses are built with Shyam Steel flexi-strong TMT bars, such houses are more sustainable and have a strong foundation.
Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said, ” The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group”.
“The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile,” said Sreeparna Gupta of Rediffusion Brand Solutions.
