According to Chrome LIVE Week 52’22 data, Sports genre became the top gainer of the week as it grew by 0.09pc in All India 1 Lakh+ market. DD Sports garnered the highest OTS with 98.8pc followed by Star Sports First with 83.3pc at second position and Star Sports 2 at third position with 81.3pc.
Religious genre claimed the second position and grew by 0.06pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.7pc followed by Aastha with 98.0pc at second position and Jinvani with 90.6pc at third position.
Music genre stood at third position by gaining 0.04pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.8pc followed by Mastiii at second position with 92.3pc and 9X M with 86.0pc at third position.
Infotainment genre secured the fourth position as it grew by 0.03pc in All India 1 Lakh+ market. History TV18 gained the highest OTS with 88.9pc followed by Animal Planet with 87.1pc at second position and Discovery with 87.0pc at the third position.
Kids genre stood at fifth position by gaining 0.03 pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.6 pc followed by Discovery Kids with 83.7 pc at the second position and Nickelodeon Junior with 82.2 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.
