Movado, a luxury watch brand, announces Bollywood actor Sidharth Malhotra as its brand ambassador and is all set to release a new campaign.
Xavier Gauderlot, President International at Movado Group Inc. said, “We are excited to announce our partnership with Sidharth Malhotra. He is the perfect balance of classic and contemporary which forms the very foundation of Movado. The campaign has been curated to showcase Movado’s exquisite heritage and to appeal to our consumers who are watch aficionados.”
Sidharth Malhotra said, “It feels fantastic to be the Indian ambassador for the international brand Movado, which is iconic, timeless, and so bold. The brand’s elegant simplicity and aesthetics resonate with my personality, making this partnership seamless and more memorable..”
