SBI Securities introduces its new brand identity with the goal of enhancing its connection with clients and creating a trustworthy investment experience for all Indians through its updated brand identity, values, and beliefs.
Deepak Kumar Lalla, MD & CEO SBICAP Securities said, “Our mission is to develop financial solutions that make it easier for our customers to create trusted experiences, while enabling everyone to feel safe and secure in the digital world when it comes to investing. We believe our new tagline “Investment Aur Trust, Dono” has a customer-centric approach and the vital role we play in being their trusted partner when it comes to their investments”.
He further added, “The new avatar reflects the brand’s core values – ‘Simple, Adaptable, Accountable, Trustworthy, Happy, and Innovative, which represents the brand’s vision and strategy as we focus on accelerating our growth trajectory”.
